Terms such as "sustainability," "eco-friendly," and "carbon emissions" have shifted from mere concepts to essential requirements for businesses in the financial sector. Fintech startups, large banks and investment firms all encounter various challenges and opportunities in fulfilling these emerging corporate responsibilities.
Whether aiming to satisfy increasing environmental social governance (ESG) expectations, develop future-proof portfolios or meet stakeholder, investor, and customer demands, all financial organisations must seek sustainable solutions for their offerings.
Although sustainability might seem like a simple tick on a compliance list, the word 'sustainable' does not stand alone, demand for environmental action has seen a steep rise in ‘greenwashing’. The exaggeration or false impression of how environmentally friendly a product or service is.
This increase in greenwashing has led to the need for verification of independent credentials from reputable sources for an environmental claim to be considered credible. This is something that Enviricard takes very seriously, as it is the foundation of our business.
The rise of sustainable finance
Large businesses in the finance industry, such as Natwest Group and Citi, are offering their customers sustainable financing options while focusing on funding climate solutions.
Additionally, a sub-market for ‘Green fintech’ or ‘Climate fintechs’ has emerged, with companies like Clim8, Deester and Aspiration all seeking to attract customers through verifiable eco action and investments.
Sustainable finance is growing rapidly, driven by several key forces:
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Consumer Pressure - Customers are actively seeking companies with ethical plans and eco-friendly financial products or services. They want their money to do good. Recent reports show a strong and growing desire among UK consumers for sustainable financial services. This highlights a clear market demand that providers must address.
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Investor Demands - ESG investing has become mainstream and is now expected by investors. They seek certified corporate sustainability and strong ESG performance.
This is because it signifies less risk and greater long-term value. Companies with poor environmental records or governance issues face serious reputational and financial challenges. In the UK, over half of investors now hold ethical or ESG investments.
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Regulatory Landscape - The rules and legislation in the UK can change fast, with the government introducing new regulations and reporting requirements. There is a big push for financial institutions to have greener practices, from climate disclosures to environmental impact assessments.
ESG factors are now essential for company valuation, risk management, and overall success. Across the financial industry, there has been a rise in green bonds, sustainable investment funds, and fintechs helping consumers track their carbon footprint.
Enviricard, your partner in sustainability
At enviricard, we have seen the full impact the traditional PVC plain printable card has on the environment and business sustainability plans. Although small, PVC cards take thousands of years to break down. Poisoning the environment, animals and our food chain. A big red flag for potential investors.
Considering 380 tonnes of plastic waste is made from card in the UK. The small PVC card suddenly becomes a huge problem.
There are approximately 163.5 million plastic payment cards in circulation in the UK. Unfortunately, the financial sector is a huge contributor to the plastic problem.
That is where enviricard comes in. We are committed to a greener future and providing our customers with verifiable, independently accredited PVC-free cards with RFID capability.
So how does enviricard meet the demands for sustainable fintech?
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Direct Environmental Impact - Our cards are made from sustainably sourced paperboard from Holman Board & Paper. An EcoVadis platinum winner. Making them the top 1% of all ‘eco’ companies.
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Transparency & Empowerment - We believe in transparency with our stakeholders, customers, and investors. We provide our customers with easy-to-understand, independently certified data on the environmental impact of our cards. This transparency aims to build awareness, encourage responsible behaviour, and empower our customers to make sustainable choices.
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Innovation & responsability - Enviricard is a clear example of what happens when advanced technology meets environmental responsibility to meet a vital global need.
The Strategic Advantage of Enviricard
Sustainability is more than following rules. It's about gaining a strategic advantage and long-term value for your business. Enviricard can help your financial institution tell a compelling and authentic environmental story.
How can enviricard offer benefits for fintechs and financial institutions?
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Achieve ESG Targets - Enviricard can help you meet your environmental and governance goals. It helps reduce Scope 3 emissions and enhances your sustainable product range.
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Attract Stakeholders: Improve appeal to eco-conscious stakeholders, customers and investors. Especially those focused on ESG values and purpose-driven organisations.
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Enhanced Company Profile: Build a positive brand image with enviricard. Position your business as a responsible, innovative, and sustainable leader in the finance sector.
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Competitive Differentiation: Sets you apart from competitors who haven't fully embraced sustainable practices.
The story of enviricard is a genuine commitment to sustainability and innovation. This powerful narrative can be used in all your marketing, investor relations, and public relations efforts to connect with modern audiences.
Ultimately, enviricard is an investment that contributes to the future-proofing of your business.
Ready to Lead the Sustainable Finance Revolution?
Enviricard is more than just a card. It's a strategic tool for any financial institution aiming to succeed in the rapidly changing sustainable economy.
Ready to add sustainability and innovation directly to your financial offerings? Discover how Enviricard can transform your ESG strategy and elevate your brand. Visit our website to learn more, or contact our team for a personalised consultation today. Visit Enviricard